Nio Reportedly Working On A New Sub-Brand To Build $15,000 EVs

Electric auto producer Nio is said to be servicing a third brand that will generate its most inexpensive EVs.

While Nio itself has been active providing vehicles to consumers in recent times, it has actually already confirmed work on a second mass-market brand name presently referred to as ALPS. This brand is seeking to provide EVs throughout China valued between 150,000 and also 300,000 RMB (~$22,000– $44,000) from mid-2024. Currently, a report out of 36 Kyrpton claims that an additional brand is being created.

This third brand is currently referred to as Project Firefly and will certainly produce a lot more inexpensive EVs. Actually, its products are expected to set you back between 100,000 RMB and also 200,000 RMB, or approximately $15,000 to $30,000. It is declared that like ALPS, Project Firefly will operate individually from Nio and also have its very own research and development teams.

Read Also: NIO Test Car Fell From Third Floor Of Automaker’s Shanghai Office Killing Two

Limited information are found out about the brand, including when it might launch and when its initial models might begin to hit the marketplace.

This isn’t the only thing Nio is servicing either. According to records from a resource on Weibo, Nio plans to venture right into the world of smartphones with its very own item. While we have ended up being progressively accustomed to seeing smartphone manufacturers such as Huawei and also Xiaomi venturing right into the automotive area, the opposite is unusual.

Records claim that the Nio phone will certainly be established to completely match the car manufacturer’s infomercial systems and also will share its shade palette with the cars. It is also recognized that like lots of major phone producers, Nio will certainly launch one front runner design yearly and that the device will certainly cost much less than an equal iPhone.

This news comes soon after Nio revealed that it delivered 10,052 vehicles in July, triggering Morgan Stanley analyst Tim Hsiao to suggest the brand might supply between 36,000 and 38,000 automobiles in Q3 2022.


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